MAUI JIM:
Brand Activation
Overview:
Maui Jim brand possesses all the characteristics people associate with Hawaii: an easy-going Island attitude, appreciation of the outdoors and a deep respect for nature. By defining their brand and then activating it in all consumer and trade facing communications, Maui Jim was able to connect better with its audience, positively impacting site traffic and sales.
SERVICES PERFORMED:
- Creative development
- eCommerce site build
- Video shoot and editing
- Photo shoot and editing
- Social media integration
ALSO SEE:
