MAUI JIM:
Corporate Gifts Campaign
Overview:
Maui Jims are not only a unique corporate gift but their fitting event experience – gift recipients get to try on and choose their own pair – makes a company’s best customers or sales people happy for the life of the sunglasses. Bluefish developed campaigns that drove B2B sales meetings and delivered double-digit-percentage sales increases.
SERVICES PERFORMED:
  • Creative development
  • eCommerce site build
  • Video shoot and editing
  • Photo shoot and editing
  • Production management
ALSO SEE:
01. Direct mail features real corporate gift planners at an event.
02. The full story unfolds at the site.
03. Video shot at a fitting event in Vegas adds authenticity.
04. Self-mailer imagery takes its cues from the video.
05. Inside are more real quotes from real people.