SOLIDWORKS:
Gamble Campaign
Overview:
For some product designers, the move from 2D to 3D design is a risk. This campaign was created to convince them that the “gamble” would pay off. Materials included a mailer, a three-dimensional kit containing a CD (featuring case studies, a calculator to estimate productivity gains and cost reductions the software could provide, and a demo), a custom-printed set of Solidworks playing cards and a sitelet.
SERVICES PERFORMED:
- Concept ideation
- Offer development
- Creative execution
- Production management
ALSO SEE:
