Gamble Campaign
For some product designers, the move from 2D to 3D design is a risk. This campaign was created to convince them that the “gamble” would pay off. Materials included a mailer, a three-dimensional kit containing a CD (featuring case studies, a calculator to estimate productivity gains and cost reductions the software could provide, and a demo), a custom-printed set of Solidworks playing cards and a sitelet.
  • Concept ideation
  • Offer development
  • Creative execution
  • Production management
01. CAD designers afraid of upgrading to 3D are the target.
02. A mailer and offers a URL or a BRC request for a free kit.
03. Emails push to a site where designers sign up for the Jackpot kit.
04. The kit contains free software, demo CD and case studies.
05. Plus a little gift from SolidWorks: branded playing cards!