WORKSCAPE:
Lead Generation Campaign
Overview:
What does it take to get people to attend a “mandatory” company meeting? Free pizza! Leveraging this insight, a dimensional campaign to VPs and Directors of HR at large companies was launched to introduce Workscape’s HR software. An attention-grabbing, full-sized pizza box was delivered, with follow-up letter packages and emails that drove prospects to learn more at a sitelet.
SERVICES PERFORMED:
  • Concept ideation
  • Offer development
  • Creative execution
  • Digital development
ALSO SEE:
01. The 3D kit looks just like a pizza box.
02. Inside, the message is about cost-cutting.
03. Along with demos and a white paper, there’s a pizza cutter.
04. A letter and mailer promote the kit to HR managers.
05. A website offers sign-up for a meeting.