WORKSCAPE:
Lead Generation Campaign
Overview:
What does it take to get people to attend a “mandatory” company meeting? Free pizza! Leveraging this insight, a dimensional campaign to VPs and Directors of HR at large companies was launched to introduce Workscape’s HR software. An attention-grabbing, full-sized pizza box was delivered, with follow-up letter packages and emails that drove prospects to learn more at a sitelet.
SERVICES PERFORMED:
- Concept ideation
- Offer development
- Creative execution
- Digital development
ALSO SEE:
