MAUI JIM:
Golf Website
Overview:
Every month, nearly 20,000 Americans use Google to search for sunglasses for golf, illustrating that many purchase sunglasses for a defined activity. With a well-conceived pay-per-click campaign (keyword buy, Google ads and a landing page), Maui Jim was able to lead the field.
SERVICES PERFORMED:
  • Concept ideation
  • UX design
  • Creative execution
  • Website development
  • Google keyword ad buy and ad testing
ALSO SEE:
01. A new golf-specific site spins a convincing story for fans of the game.
02. Advanced lens technology makes Maui Jims ideal for golf.
03. Maui Jim makes its presence known at annual golf events.
04. Hull and other players get a bio and a plug for their favorite charity.
05. The masthead cycles through site highlights. Side nav links to essential info.