MAUI JIM:
Passport Campaign
Overview:
A $100 rebate to consumers and a sweeps to the trade helped to raise awareness and create excitement for a campaign that drove Rx Maui Jim sunglass sales via opticians. Other materials included: rebate BRC, emails, postcards, scratch ’n’ win cards and sell sheets.
SERVICES PERFORMED:
- Concept ideation
- Offer development
- Creative execution
- Production management
ALSO SEE:
