MAUI JIM:
Winter Integrated Campaign
Overview:
Sunglasses are a summer staple. But the sun doesn’t stop shining in winter. As part of an integrated campaign, magazine ads reminded skiers that Maui Jims are ideal for the slopes. Including an Official Sunglasses of Vail Resorts partnership, the message also appeared in store POP and emails, on Facebook and Twitter, and on a season-specific sitelet.
SERVICES PERFORMED:
- Strategy and research
- Concept ideation
- Photo shoot direction
- Creative execution
- Media planning and buying
- Production management
- Digital development
ALSO SEE:
